Advertising have been there from time immemorial. There has been a great hype surrounding advertising as its concept is very vast. There are ads which were great on creativity front but failed miserably to help the sales of product and there were some utterly nonsense ads which actually helped the sales. Thus advertising photography business is all about target audience's reactions and emotions. How they react to the ad, what are the emotional quotient after viewing the ad etc. The success of an advertising job is when it goes down well with the target audience.
With various other offshoots of photography like fashion photography, sports photography, nature photography, still life photography, product photography etc. advertising photography had to cope up with others in term of the high end equipments used and the success achieved.
An ad essentially aims to connect at an emotional level
.. more»
